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SAM Advantage Challenge: The Race Begins…

We hear it all the time. IT managers tell us they want to work with local IT professionals who are certified in implementing proven software asset management (SAM) programs. They are eager to implement SAM because they know it can help them maximize the business value they capture from their companies’ software assets.

But they want to be sure they get the implementation right on the first try, and that often requires working face-to-face with a certified professional.

In response to this demand, BSA is kicking off a SAM Advantage Challenge, in which IT professionals race to become the first person in their state to receive a Certification in Standards Based SAM (CSS).

The SAM Advantage Challenge aims to build an elite, nationwide network of IT professionals who have mastered the processes required to implement SAM programs conforming to the definitive SAM standard set by the International Organization for Standardization. That standard provides a foundation for SAM practitioners to work across multiple software platforms, and it provides them with an understanding of the business and technical challenges facing organizations in a broad range of industries.

To become a CSS professional, an individual must successfully complete BSA’s SAM Advantage program, a first-of-its-kind, global SAM training and certification course that helps users better manage their software assets, increase IT efficiencies, control costs, and identify and reduce IT risks. SAM Advantage was developed in collaboration with veteran practitioners, so it draws on the practical experience and technical expertise of software vendors throughout the IT industry. It is a self-paced course that is fully aligned with the ISO’s global SAM standard.

As part of the SAM Advantage Challenge, BSA is compiling a central directory of all CSS professionals in the United States. It will note the first CSS professionals to be certified in each state. The Challenge will conclude when at least one CSS professional has been certified in all 50 states.

To learn more about the SAM Advantage Challenge and to hear what IT professionals are saying about the course, please visit:

Jodie Kelley


Jodie L. Kelley leads BSA’s domestic and international compliance & enforcement programs including its copyright-enforcement activities, its compliance policy work, its efforts against Internet crime, and its educational programs to promote software license compliance and respect for intellectual property. Kelley serves as BSA’s general counsel for all corporate matters and manages BSAs’ compliance & enforcement programs and counsel in Asia, Europe, the Middle East, Africa, and the Americas. Representing the largest copyright-based industry, BSA operates in more than 60 countries worldwide.

Prior to joining BSA, Kelley served for six years as Vice President and Deputy General Counsel of Fannie Mae, a government-sponsored enterprise chartered by Congress to provide liquidity, stability and affordability to the US housing and mortgage markets. There, she was responsible for managing the company’s litigation portfolio and its responses to various governmental inquiries. She also was responsible for advising the company on issues including antitrust and anti-fraud. Previously, she was a partner at Jenner & Block in Washington, where she specialized in civil and regulatory litigation and handled cases before trial and appellate courts and regulatory agencies throughout the country.

Kelley is a native of New Orleans, and a member of the Board of Directors of Commonwealth Academy. She earned her JD from Harvard Law School and BSS from The Pennsylvania State University.

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