Tweet Industry

You Can Do Amazing Things with Software

Why does software matter?

As new technological advances propel us forward, it’s easy to take for granted the growing role software is playing for all of us.

Today’s software functions so consistently and seamlessly, we sometimes don’t even realize the many ways it’s improving our daily lives. Yet it is at the very heart of innovation all around us.

Fundamentally, software is revolutionizing the way we live our lives.

We want to spotlight the countless ways people use software to do amazing things and to help change our world for the better.

With software:

  • Teachers are connecting classrooms with real-time “student pen-pals” around the globe.
  • Doctors are saving more premature babies than ever before.
  • Engineers are making buildings and bridges safer and stronger — and more beautiful.
  • Astronauts are pushing the limits of what we know about our galaxy.
  • World-class athletes and novice runners are maximizing their workouts and nutrition.
  • Parents can talk to their children face-to-face in any part of the world.

And the great news?  Something even more exciting than the progress above is the enormous potential for us all to do even greater things with software in the days to come.  What makes software so extraordinary is how you, the user, are putting it to use.  We can all be innovators.

You can do amazing things with software.  You already are.  It’s today’s reality, and our daily lives are all the better for it.

Software: Bridging Imagination
We are excited to spread this message, so central to so many lives today.  But the dialogue shouldn’t stop there.  Use #WithSoftware to tell us about the many ways big and small that you’re using software to make your life better.

We hope you’ll learn more about the truly amazing things you can do with software at  We see such infinite promise in the future, and hope you do, too.

Victoria Espinel


Victoria Espinel is a respected authority on the intersection of technology innovation, global markets and public policy. She leads strategic efforts that help shape the technology landscape in 60 countries through work in BSA’s 10 global offices.

Espinel also serves as the President of the BSA Foundation. is an independent and nonpartisan international research organization created to help policymakers and the broader public better understand the impact that software has on our lives, our economy, and our society.

Espinel served for a decade in the White House, for both Republican and Democratic Administrations as President Obama’s advisor on intellectual property and, before that, as the first ever chief US trade negotiator for intellectual property and innovation at USTR. She was also a professor of international trade and intellectual property at the George Mason School of Law.

Espinel is a founding and ongoing co-sponsor of Girls Who Code’s Washington, DC, summer immersion program, which empowers young women to pursue careers in STEM fields. She speaks before audiences around the world to build visibility for the amazing things people can do with software, and encourages businesses, governments, and the public to support a policy environment that will enable even more software breakthroughs.

Espinel chairs the World Economic Forum’s Global Future Council on the Digital Economy and Society. She was appointed by President Obama to serve on the Advisory Committee on Trade Policy and Negotiations (ACTPN), the principal advisory group for the US government on international trade. She holds an LLM from the London School of Economics, a JD from Georgetown University Law School, and a BS in Foreign Service from Georgetown University’s School of Foreign Service. Follow her on Twitter: @victoriaespinel.

Leave a Reply

Your email address will not be published. Required fields are marked *

8 − eight =