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You Can Do Amazing Things with Software

Why does software matter?

As new technological advances propel us forward, it’s easy to take for granted the growing role software is playing for all of us.

Today’s software functions so consistently and seamlessly, we sometimes don’t even realize the many ways it’s improving our daily lives. Yet it is at the very heart of innovation all around us.

Fundamentally, software is revolutionizing the way we live our lives.

We want to spotlight the countless ways people use software to do amazing things and to help change our world for the better.

With software:

  • Teachers are connecting classrooms with real-time “student pen-pals” around the globe.
  • Doctors are saving more premature babies than ever before.
  • Engineers are making buildings and bridges safer and stronger — and more beautiful.
  • Astronauts are pushing the limits of what we know about our galaxy.
  • World-class athletes and novice runners are maximizing their workouts and nutrition.
  • Parents can talk to their children face-to-face in any part of the world.

And the great news?  Something even more exciting than the progress above is the enormous potential for us all to do even greater things with software in the days to come.  What makes software so extraordinary is how you, the user, are putting it to use.  We can all be innovators.

You can do amazing things with software.  You already are.  It’s today’s reality, and our daily lives are all the better for it.

Software: Bridging Imagination
We are excited to spread this message, so central to so many lives today.  But the dialogue shouldn’t stop there.  Use #WithSoftware to tell us about the many ways big and small that you’re using software to make your life better.

We hope you’ll learn more about the truly amazing things you can do with software at  We see such infinite promise in the future, and hope you do, too.

Victoria Espinel


Victoria Espinel, President and CEO of BSA | The Software Alliance and President of the BSA Foundation, is a respected authority on the intersection of technology innovation, global markets and public policy. She leads strategic efforts that help shape the technology landscape in 60 countries through work in BSA’s 10 global offices.

Prior to heading BSA | The Software Alliance, Espinel served for a decade in the White House, for both Republican and Democratic Administrations. Espinel advised President Obama on pivotal IP issues in her role as the first US Intellectual Property Enforcement Coordinator. She was the chief US trade negotiator on IP innovation as the nation’s first Assistant United States Trade Representative for Intellectual Property and Innovation. She has also served as a professor of international trade and intellectual property at the George Mason School of Law.

Espinel is a founding and ongoing co-sponsor of Girls Who Code’s Washington, DC, summer immersion program, which empowers young women to pursue careers in STEM fields. She speaks at conferences around the world to build visibility for the amazing things people can do with software, and encourages businesses, governments, and the public to support a policy environment that will enable even more software breakthroughs.

Espinel chairs the World Economic Forum’s Global Agenda Council on the Future of Software & Society and was appointed by President Obama to serve on the Advisory Committee on Trade Policy and Negotiations (ACTPN), the principal advisory group for the US government on international trade. She holds an LLM from the London School of Economics, a JD from Georgetown University Law School, and a BS in Foreign Service from Georgetown University’s School of Foreign Service.

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