Director, Global Communications

Anna Hughes

In her role as Director, Global Communications at BSA | The Software Alliance, Anna helps drive external communications activities that support BSA’s policy goals, corporate positioning, and reputation of BSA globally, with a particular focus on media relations and related messaging and outreach. Prior to BSA, Anna was the Director, Marketing & Communications at the American Composites Manufacturers Association (ACMA), where she managed ACMA’s communications, marketing, and media relations programs. She previously worked at Ogilvy Public Relations in several roles in the corporate and public affairs practice, managing accounts for a variety of clients, including Fortune 500 companies, consumer technology companies, foreign governments, associations, and non-profit organizations. Prior to her work at Ogilvy, Anna worked at Infotech Strategies (a boutique tech PR firm), and at the American Society of Civil Engineers. Anna holds a B.A. in English, with a minor in Linguistics from Boston University.

Posts by Anna Hughes

The biggest sporting event of the summer has arrived, bringing together impressive elite athletes, dedicated fans, and innovative technologies. Software and data have become critical components of many athletes’ training regimens. While some of these technologies—like wearable heart rate monitors—are well known to the average sports fan, athletes use many more complex tech tools to … Read More >>