The average email user doesn’t think a whole lot about how it is they can access their communications on a range of devices from almost anywhere on earth. They point. They click. They read. To quote the late Steve Jobs, for users, “it just works.”
The simplicity of email is built on three crucial ingredients: software, data, and trust. Software powers the global network that enables the system, and the data comes from users who rely on the Internet to power their communications and so much more. Those users supply the third ingredient: they must trust that when they log on, they will be able to access that personal information. And they must trust the technology and the services to keep their information safe and secure from prying eyes.