Update: Trade Policy Forum Meeting in India

posted by in Global Markets, Intellectual Property October 21, 2016
Oct 21

Intellectual property protection is crucial for software innovation. It encourages research and development that creates jobs in the US and around the world. That is why BSA is so pleased that USTR prioritized trade secret and patent protection in its Trade Policy Forum (TPF) discussions with India this week. TPF is an important bilateral dialogue to promote policies targeted at advancing trade between both countries. As such, it is encouraging that the impact of IP on digital trade and job creation was reflected on the agenda of yesterday’s meeting. BSA has been working with both the US and Indian government to help inform TPF discussions and provide the perspective of the software industry.

We appreciate that the US and India included a dialogue focused on the importance of protecting trade secrets. Trade secrets are a critical tool for the innovation economy because they enable software companies to protect their hard-earned research and development and thus, continue to foster innovation. BSA supported passage in the US of the Defend Trade Secrets Act (DTSA), and we are pleased that the importance of civil and criminal trade secret protection was discussed at the event. Other positive outcomes of the meeting include commitments to support liberalization in the IT services area and to promote the digital economy.
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Congratulations to BSA’s 2016 Girls Who Code Class!

posted by in Industry August 31, 2016
Aug 31

BSA’s Girls Who Code class of 2016 graduated this month, marking the end of an intensive seven-week coding program. While most of the 19 girls in the BSA classroom began the program with no knowledge of coding, they are now proficient in several programming languages, including Python, Scratch, HTML, and CSS. They have created websites and apps, met with Members of Congress, and have networked with leading women computer scientists and engineers.

Girls Who Code was founded in 2012 with the mission of closing the gender gap in Science, Technology, Engineering, and Math (STEM) fields. In four years, Girls Who Code has gone from 20 girls in New York to 10,000 girls in 42 states. The program couldn’t have come at a better time. We need a well-trained pipeline of computer scientists in our software-dependent economy, and right now the software industry has more jobs than it can fill. By 2024 there will be 4.4 million jobs available in computer and information technology. Encouraging women to join this field is critical to fill this gap: Women held 36 percent of computing occupations in 1991, but just 25% in 2015.
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Racing to the Finish Line with Software

posted by in Industry August 8, 2016
Aug 08

The biggest sporting event of the summer has arrived, bringing together impressive elite athletes, dedicated fans, and innovative technologies. Software and data have become critical components of many athletes’ training regimens. While some of these technologies—like wearable heart rate monitors—are well known to the average sports fan, athletes use many more complex tech tools to better their performance. In the spirit of summer athletics, let’s look at some of BSA’s member companies’ contributions to sports technology:

  • The USA Women’s Cycling Team uses IBM’s cognitive computing and advanced analytics to improve their performance in Pursuit Cycling, a sport in which the team competes as a single unit. IBM’s Watson Internet of Things Platform, Analytics, and the IBM cloud work together to show real-time data, which the cyclists can view in their eyewear and the coaches can view on a dashboard.
  • The Microsoft Band 2, used by elite runners and cyclists, goes beyond simply recording heartrate and sleep. This wearable calculates calories, fats, and carbs burned; tracks athletes’ maximum, minimum, and average speeds; and even records UV exposure during training. The band can also examine the user’s heartrate and compare it to previously recorded data to determine his or her cardio progress.
  • ANSYS’ engineering simulation technology produces highly complex models of athletic performance and equipment. These models mimic real-world behavior to predict and address possible challenges. By varying the data in the models, designers can create equipment that helps minimize the risk of injury while improving an athlete’s performance.
  • By analyzing 15 years’ worth of NFL data last year, Splunk was able to accurately predict plays during football games. In doing so, Splunk proved how helpful big data is for coaches and players—whether the data analysis is used to predict a competitor’s next move or fake them out by doing the opposite of what they expect.
  • Thanks to a research project conducted by Oracle, stadium operators can deliver a more efficient and innovative experience to fans by improving inventory management, loyalty rewards, and third-party integrations for in-seat ordering. For example, in a recent survey conducted by Oracle, the company found that food and beverage technology is being underused in stadiums, despite a strong demand from sports fans. This finding is paving the way for the adoption of mobile ordering.

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Privacy Shield Attracts Strong Company Support

posted by in Data, Privacy August 1, 2016
Aug 01

BSA President & CEO Victoria Espinel penned the op-ed below that ran earlier today in The Hill. As she notes, today is the first day that companies can certify with the Commerce Department for the Privacy Shield.

Why are data transfers across the Atlantic so important? Cloud computing services and data analytics increasingly depend on the ability to move data across borders. And these services dramatically improve the efficiency and competitiveness of businesses large and small. They also improve our cybersecurity defenses. If data has to stop at national borders, the benefits of cloud computing will be greatly reduced, and the economies on both sides of the Atlantic will suffer as a result.

BSA thanks the US Department of Commerce and the European Commission for their hard work and successful completion of the Privacy Shield.

Privacy Shield Attracts Strong Company Support

August 1 marks the beginning of a more stable and secure era for trans-Atlantic data transfers. That’s the day Privacy Shield, a new agreement between the United States and the European Union, takes effect. And it’s off to a good start, with a number of major companies already announcing that they will join, and many others favorably considering participation in the new framework.
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Privacy Shield Marks a Promising Step Forward – Not the End of the Road – on Privacy

posted by in Privacy July 14, 2016
Jul 14

When you think about how the internet operates, you probably think about “how many bars” you have and making sure your device has a charge strong enough to last the day. Perhaps you think about software and data. What you might not think about are obscure agreements on paper or Congress’s everlasting arguments on privacy.

And yet those details are vital to the operation of the internet. They create the legal framework that allows the technical components to all work together. In short, it takes paper pacts to keep the data flowing and the LEDs lit.

That’s why this week’s signing of a new agreement between the United States and the European Union should be a cause for major celebration as well as a time to acknowledge the real work that remains to be done to support cross-border data flows.

As for this week’s development, the new EU-US Privacy Shield, finalized in a meeting between EU Commissioner Vera Jourova and Commerce Secretary Penny Pritzker, is indispensable to the future of digital commerce. The Privacy Shield will allow US and European companies to send data back and forth across the Atlantic.
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BSA Gives Back

posted by in Uncategorized June 20, 2016
Jun 20

On Friday, BSA kicked off our inaugural Global Day of Service – a day for the BSA team around the world to donate some time as a group to public service. It was gratifying on many levels, including seeing the great ideas and wonderful generosity of spirit from our global team.

In DC, I joined many of my colleagues near the FDR memorial on the National Mall to pick up trash and haul driftwood from along the shore of the Potomac River. We spent several hours filling many, many bags of trash and 2 tons of driftwood.

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The $1 Trillion Economic Impact of Software

posted by in Industry June 15, 2016
Jun 15

cover-techpost-275Today, I’ll be at New America talking about the impact software has on the economy. Software is at the forefront of American innovation — laying the groundwork for advances that promise to make businesses more efficient, jobs more plentiful, opportunities more pervasive, and the economy even more prosperous.

BSA | The Software Alliance has released “The $1 Trillion Economic Impact of Software,” a first-of-its-kind study conducted by researchers at The Economist Intelligence Unit (EIU) to quantify software’s impact on the US economy.

Here are a few key findings:

  • Software supports nearly 10 million jobs nationwide.
  • Software drives economic gains in all 50 states.
  • The average annual wage for a software developer is $108,760. That salary, along with big career prospects and satisfying work is why Glassdoor named “data scientist” as the best job for 2016 and CNN named “software architect” as the number one job for 2015.

Software jobs are interesting high paying jobs — but we need more engineers and coders.
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Encryption: Securing Our Data, Securing Our Lives

posted by in Cybersecurity, Data June 1, 2016
Jun 01

Encryption impacts our daily lives from the moment we get up in the morning to the moment we fall asleep. When we log into work from home, use a credit card to pay for lunch, or just text a friend, encryption is keeping our data secure. Encryption is also keeping us safe by protecting critical infrastructure and the information that moves across national security networks.

There is an important debate going on around the country — and around the world — about the importance of strong cybersecurity, which relies on encryption, and the legitimate needs of law enforcement to access encrypted data. The conversation has, at times, been heated. When discussions get heated, facts often get left behind.

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New BSA Survey: Organizations Can Combat Cyberattacks by Avoiding Unlicensed Software

May 25

BSA GSS 2016Organizations worried by the ever-increasing threat of cyberattacks should start by looking inward. One of the first, critical steps an organization needs to take is to ensure that all of the software running on its own network is legitimate and fully licensed.

Doing so matters, as highlighted in Seizing Opportunity Through License Compliance, this year’s Global Software Survey from BSA | The Software Alliance. As that study demonstrates, use of unlicensed software is strongly linked to the introduction of malware and all of its dangers.  And once into a network, cybercriminals and malicious hacking can do significant harm.

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BSA Heads to the Hill

posted by in Industry May 20, 2016
May 20

On this past Wednesday, BSA | The Software Alliance hosted its annual fly-in. Board members from BSA spent the day on Capitol Hill meeting with Members of Congress to talk about policy priorities like ECPA reform, international data flows, TPP, and computer science education. Our delegation included representatives from Bentley, CA Technologies, Datastax, IBM, SAS Institute, Siemens, Splunk, Workday, and Dell.

Fly-ins help us share our industry advocacy priorities with Members of Congress and educate them about what our member companies do. Our fly-in was also a valuable way to thank lawmakers for their leadership on issues like the Judicial Redress Act, the Defend Trade Secrets Act, and patent legislation. On Wednesday, we met with 5 House Members and 9 Senators. Meetings with leadership included Senate Majority Whip John Cornyn, House Minority Whip Steny Hoyer, and Chief Deputy Whip Patrick McHenry.

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