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Why We’re #ThankfulForSoftware

With Thanksgiving around the corner, it’s the perfect time of year to reflect on what we’re thankful for. At BSA, our first answer is always software. We never cease to be amazed by how software improves our lives, both on a personal level and as a global community.

One of the most impactful ways software helps others is by making everyday life more accessible.

  • Ian Mackay is an outdoor enthusiast who was paralyzed from the shoulders down after a bicycling crash in 2008. Using Apple’s Switch Control software, Mackay can operate his iPhone hands-free using a switch near his mouth to navigate the GPS or call someone for help. This feature gave him the confidence to explore trails independently again.
  • Microsoft’s Seeing AI project uses an AI camera app and cloud computing to tell visually impaired users about their surroundings. For example, if a user takes a picture of her friend, the app describes the friend’s appearance, facial expression, gender, age, and distance from the camera.

Software also drives positive changes on a global scale, by helping us tackle some of the world’s biggest challenges.

  • More than half of the wells in sub-Saharan Africa fail after only a few years, causing a water shortage for rural communities. IBM is using the Internet of Things to confront this problem. By connecting sensors to the wells and tracking groundwater, weather data, and each well’s popularity, they can evaluate wells in real-time and save them before they fail.
  • A pharmaceutical company in Salt Lake City is working to discover new treatments for 100 genetic diseases by 2025. To do so, researchers rely on Splunk machine learning software to analyze data from tens of thousands of cell cultures and trillions of DNA strands, leading to faster results.
  • Many UK water companies are changing their wastewater treatment standards to protect ecosystems and the wildlife living there. ANSYS simulation software lets them cost-effectively and quickly design new eco-friendly treatment plants.

These are just a few examples of software changing and improving our lives, in ways big and small. I encourage you to share how software impacts you and your loved ones using #ThankfulForSoftware on social media, and follow us for even more inspiring stories.

Happy Thanksgiving from BSA!

Author:

Victoria Espinel is a global leader advancing the future of technology innovation.  

As CEO of BSA | The Software Alliance, Victoria has grown the organization’s worldwide presence in over 30 countries, distinguishing BSA as the leader for enterprise software companies on issues including artificial intelligence, privacy, cybersecurity, and digital trade. She launched the Digital Transformation Network and the Global Data Alliance, flagship BSA initiatives to further BSA’s collaboration with 15+ industry sectors globally. Victoria founded Software.org, the enterprise software industry’s nonprofit partner that educates policymakers and the public about the impact of software and careers within the industry. 

Victoria serves on President Biden’s National Artificial Intelligence Advisory Committee (Chair of the International Working Group), served as a member of the President’s USTR Advisory Committee for Trade Policy and Negotiations (ACTPN), and chaired the Future of Software and Society Group at the World Economic Forum. She is a lifetime member of the Council on Foreign Relations. 

 Victoria has testified on multiple occasions before the US Congress, European Parliament, and Japanese Diet. Victoria speaks frequently to groups about AI, cybersecurity, and STEM education, including Latinas in Tech, Girls Rule the Law, the Congressional Staff Hispanic Association, Women’s Congressional Staff Associations, Girls Who Code, EqualAI, CSIS, and numerous academic institutions. She has been featured in a wide range of media outlets, including New York Times, Washington Post, Financial Times, Forbes, C-SPAN, BBC, Bloomberg Business, The New Yorker, and NPR. 

Prior to BSA, Victoria was confirmed by the US Senate to serve as the first White House “IP Czar,” establishing a new office in the White House and advising President Obama on intellectual property. She also served in the Bush Administration as the first chief US trade negotiator for intellectual property and innovation, a role in which she created the office of Intellectual Property and Innovation at USTR and led negotiations with over 70 countries. 

Victoria launched Girls Who Code’s Washington, DC summer program and serves on the Board of Directors for ChIPs, a nonprofit organization advancing women in technology law and policy. 

She holds an LLM from the London School of Economics, a JD from Georgetown University Law School, and a BS in Foreign Service from Georgetown University’s School of Foreign Service. She is a native of Washington, DC, and the proud proprietor of Jewel of the South, a restaurant in New Orleans. 

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