Tech-à-Tech

Tech-à-Tech Featuring Cisco’s Chris Gow

Cisco began as a love story. Two engineers at Stanford, working in separate buildings, built a way to stay connected. That same instinct, to make communication possible, reliable, and secure, continues to drive the company today.

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends.

From the security of power grids in Ukraine to the next generation of AI data centres and a continent-wide push on digital skills, Cisco is helping Europe prepare for the challenges ahead. And those challenges are significant: according to Cisco’s latest AI Readiness Index, only 8% of European organizations feel fully ready for AI today.

What does it take to close that gap? This conversation sets out the scale of the challenge and what must happen next.

Staff Spotlight

Joe Whitlock – BSA Staff Spotlight Series

Joe Whitlock has done a bit of everything: farmhand, newspaper reporter, running coach, and international trade attorney. He now leads BSA’s digital trade and intellectual property (IP) portfolio as Senior Director, Policy, and Executive Director of the Global Data Alliance.Read More >>

Joe Whitlock has done a bit of everything: farmhand, newspaper reporter, running coach, and international trade attorney. He now leads BSA’s digital trade and intellectual property (IP) portfolio as Senior Director, Policy, and Executive Director of the Global Data Alliance.Read More >>

Artificial Intelligence, Cybersecurity, Privacy, Workforce

AI Adoption and Digital Diplomacy Feature at BSA’s TRANSFORM 2025

The Business Software Alliance’s (BSA) TRANSFORM forum took place this week in Washington, DC.  Panels featuring members of the US Congress, past and present administration officials, and leaders from across the enterprise software industry outlined policy solutions to further artificial intelligence (AI) adoption and innovation in the United States and around the world. Read More >>

The Business Software Alliance’s (BSA) TRANSFORM forum took place this week in Washington, DC.  Panels featuring members of the US Congress, past and present administration officials, and leaders from across the enterprise software industry outlined policy solutions to further artificial intelligence (AI) adoption and innovation in the United States and around the world. Read More >>

Industry

BSA Study: European Consumers Trust Themselves — and the Subscription Model

European consumers view existing subscription-based models as providing flexible and convenient ongoing access to content and services, according to new survey research released by the Business Software Alliance (BSA).Read More >>

European consumers view existing subscription-based models as providing flexible and convenient ongoing access to content and services, according to new survey research released by the Business Software Alliance (BSA).Read More >>

Cybersecurity

BSA Member CEOs Speak Out on Resilience Through Recovery

In new CEO Perspectives videos shared with BSA, Cohesity CEO Sanjay Poonen and Veeam CEO Eswaran, both leaders in this space, offer their thoughts on cyber resilience. Read More >>

In new CEO Perspectives videos shared with BSA, Cohesity CEO Sanjay Poonen and Veeam CEO Eswaran, both leaders in this space, offer their thoughts on cyber resilience. Read More >>