Europe | BSA TechPost

Artificial Intelligence, Global Markets, Tech-à-Tech

Tech-à-Tech Featuring IBM’s Jean-Marc Leclerc

BSA is proud to launch Tech-à-Tech, a new video series spotlighting the innovation and leadership of its member companies in Europe.

In the first episode, Jean-Marc Leclerc, Director of EU Policy at IBM, discusses the company’s focus on building trustworthy AI solutions. In a conversation with Thomas Boué, Director General of BSA’s Brussels office, he explains how IBM integrates ethics into its technology, the importance of risk-based regulation, and the need for greater AI adoption across Europe.

With a rich history of innovation, IBM continues to shape critical sectors and drive progress in areas like quantum computing and data governance.

Watch the video below:

Artificial Intelligence, Cloud Computing

The New European Commission Takes Office: What’s Next?

From implementing ambitious digital legislation to implementing the European Union Green Deal and proposing a new green industrial policy, this Commission has a full agenda for the term ahead in an era of shifting global dynamics. Read More >>

From implementing ambitious digital legislation to implementing the European Union Green Deal and proposing a new green industrial policy, this Commission has a full agenda for the term ahead in an era of shifting global dynamics. Read More >>

Artificial Intelligence

EU AI Update: New Rules for General-Purpose Models

As the European Union begins to implement its landmark Artificial Intelligence (AI) Act, it has initiated a process to develop a tailored, voluntary Code of Practice (CoP) for General-Purpose Artificial Intelligence (GPAI) models that can be adapted for a wide variety of uses. Read More >>

As the European Union begins to implement its landmark Artificial Intelligence (AI) Act, it has initiated a process to develop a tailored, voluntary Code of Practice (CoP) for General-Purpose Artificial Intelligence (GPAI) models that can be adapted for a wide variety of uses. Read More >>

Global Markets, Industry

BSA’s Guide to Europe’s Digital Transformation

As we prepare for a new political cycle in the European Union, BSA | The Software Alliance has compiled a series of recommendations, which focus on enterprise software and other digital technologies, and aim to ensure the EU’s continued economic competitiveness and growth. Read More >>

As we prepare for a new political cycle in the European Union, BSA | The Software Alliance has compiled a series of recommendations, which focus on enterprise software and other digital technologies, and aim to ensure the EU’s continued economic competitiveness and growth. Read More >>

Global Markets, Industry

BSA EMEA Member Roundtable: What Do We Expect From the EU Commission’s New Term?

What are the top opportunities we expect for tech policy during the European Commission’s upcoming term? The consensus among industry leaders and experts is clear: there are significant opportunities ahead for shaping impactful tech policy in Europe. Read More >>

What are the top opportunities we expect for tech policy during the European Commission’s upcoming term? The consensus among industry leaders and experts is clear: there are significant opportunities ahead for shaping impactful tech policy in Europe. Read More >>

The Business Software Alliance is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.