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Tech-à-Tech Featuring IBM’s Jean-Marc Leclerc

In the first episode of a new video series, Jean-Marc reflects on IBM’s century-long roots in Europe, their commitment to trustworthy AI, and how they are driving advancements in areas like quantum computing and data governance. Read More >>

BSA is proud to launch Tech-à-Tech, a new video series spotlighting the innovation and leadership of its member companies in Europe.

In the first episode, Jean-Marc Leclerc, Director of EU Policy at IBM, discusses the company’s focus on building trustworthy AI solutions. In a conversation with Thomas Boué, Director General of BSA’s Brussels office, he explains how IBM integrates ethics into its technology, the importance of risk-based regulation, and the need for greater AI adoption across Europe.

With a rich history of innovation, IBM continues to shape critical sectors and drive progress in areas like quantum computing and data governance.

Watch the video below:

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Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

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