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Alignment Between BSA’s AI Adoption Agenda and the White House AI Action Plan to Win the AI Race

Those who want to win the global AI race need to think about the talent, infrastructure, data, and governance policies that will enable adoption. Both BSA’s US AI Adoption Agenda and the White House AI Action Plan cover these priorities and offer significant areas of shared focus. Read More >>

The Business Software Alliance (BSA) recently released its US AI Adoption Agenda, which outlines ideas for advancing US competitiveness through policies that help industries harness and scale artificial intelligence (AI) solutions. The White House’s AI Action Plan, which the Trump Administration released last month, also identifies important steps necessary to maintain US leadership on AI.

Both agendas align on key themes and emphasize similar priorities that are essential to win the global AI race — talent, infrastructure and data, and governance policies that will enable adoption. This shared approach builds on strategies BSA previously highlighted, including during the White House’s development of the AI Action Plan.

Specific BSA and White House proposals include:

Policy Focus BSA AI Adoption Agenda White House AI Action Plan
Cybersecurity Advocates for risk-based cybersecurity policies that support AI for cyber defense and reinforce existing standards and practices. Stresses replacing outdated IT systems. Emphasizes the importance of enhancing cybersecurity and promotes threat-sharing.
Infrastructure & Data Calls for investment in AI-enabling infrastructure, such as energy and connectivity, the removal of restrictions that impede cloud adoption and cross-border data flows, increased public access to nonsensitive government data, and interoperability. Supports the construction of compute infrastructure, proposes a blueprint for stabilizing and optimizing energy resources, expands the National Artificial Intelligence Research Resource (NAIRR), and promotes government data-sharing.
International Coordination Calls for the removal of digital trade barriers and restrictions on cross-border data flows. Encourages international alignment on AI policy frameworks. Highlights the importance of working with allies on standards, exports, and AI governance in international bodies.
Governance & Trust Recommends national privacy and cybersecurity frameworks, risk-based AI governance, and global policy harmonization. Promotes interagency alignment and emphasizes US leadership in global governance and standards development.
Open Government Data & Digitization Advocates for reviewing agency implementation of the OPEN Government Data Act and improving Federal data usability for AI. Supports Federal agency data readiness and calls for the improved use of government-held data through the NAIRR and related initiatives.
Procurement Modernization Urges streamlined procurement for commercial AI tools, reduced regulatory barriers, and support for multi-cloud government environments. Launches shared AI services, model contract language, and reforms to accelerate AI tool acquisition.
Research & Development Encourages pre-standardization research through the National Institute of Standards and Technology and support for public-private partnerships, including expanding NAIRR. Commits to boosting funding for AI research and development and advancing public-private research partnerships.
Workforce & Talent Proposes a national AI education framework, training programs, modern labor data tracking, expanded tech hubs, and Federal educational grants for AI skilling. Prioritizes efforts to increase AI skills development and literacy through education and workforce training that includes funding for retraining, clarifying eligibility for educational tax incentives related to AI training, and studying AI’s impact on the labor market.

Each of these steps — recognized by both BSA’s AI Adoption Agenda and the White House’s AI Action Plan — is key to unleashing AI’s full potential and continuing US leadership. Importantly, the Administration’s promotion of AI exports could support these efforts, though it should ensure a more calibrated approach on export controls. Although narrowly tailored export controls can advance targeted national security interests, it is imperative that they do not undermine the international competitiveness of US businesses or impede global AI adoption.

Notably, BSA’s AI Adoption Agenda also reiterates our longstanding call for both Federal AI law and strong federal privacy legislation to establish national standards that promote the responsible collection and use of data. Federal AI and privacy laws would also provide clear and feasible responsibilities for businesses, consistent protections for consumers, and flexibility for companies to operationalize and innovate.

These priorities comprise essential steps for fully realizing the benefits of AI. Now, with this roadmap in hand, America must thoughtfully and swiftly execute these action items to shape the future of AI — and win the global race.

Author:

Shaundra Watson serves as Senior Director, Policy, in Washington, DC, and is responsible for providing counsel and developing global policy on key issues for the software industry, with an emphasis on artificial intelligence.  In a previous BSA role, Watson also led BSA's engagement on global privacy issues.

Watson has spearheaded BSA’s contributions to key dialogues with US and global policymakers, including through written comments on AI and privacy regulatory proposals; thoughtful contributions on best practices on AI governance; and as an expert speaker in key policy engagements, including the US Federal Trade Commission (FTC) hearings examining privacy approaches, a forum in India with policymakers on development of India’s privacy law, and a briefing on AI for Members of Congress.

Watson rejoined BSA after serving as a corporate in-house senior privacy and information security counsel for a Fortune 500 global entertainment company, where she advised business and technology units on CCPA and GDPR implementation and led development of global privacy compliance strategies.  

Prior to joining BSA, Watson served as an Attorney-Advisor in the Office of Chairwoman Edith Ramirez at the FTC in Washington, DC, where she advised Chairwoman Ramirez on privacy, data security, and international issues and evaluated companies’ legal compliance in over 50 enforcement actions. During her FTC tenure, which spanned more than a decade, Watson also served as an Attorney-Advisor in the Office of Commissioner Julie Brill, Counsel for International Consumer Protection in the Office of International Affairs, and an attorney in the Divisions of Privacy and Identity Protection and Marketing Practices.

In her various FTC positions, Watson played a key role on notable privacy, security, and consumer protection initiatives, including negotiating and/or implementing flagship programs advancing global data transfers, such as the  EU-U.S. Privacy Shield and APEC Cross-Border Privacy Rules, serving on the global expert committee conducting a review of the OECD’s seminal privacy guidelines, and contributing to influential policy reports -- by both the FTC and multilateral fora -- shaping responsible data practices in the context of emerging technologies. In recognition of her leadership on Internet policy and global domain name issues, Watson received the FTC's prestigious Paul Rand Dixon award. 

Prior to joining the FTC, Watson was an Associate at Hogan & Hartson, LLP (now Hogan Lovells) in Washington, DC, where she handled commercial litigation, international trade, and intellectual property matters.  

Watson has been active in advancing dialogues on privacy and AI, formerly serving on IAPP’s Education Advisory Board and the ABA’s big data task force, and as a current member of the Atlantic Council’s Transatlantic Task Force on AI and the National Bar Association’s privacy, security, and technology law section. Watson has also been a law school guest lecturer on international privacy. 

Watson clerked for Justice Peggy Quince at the Supreme Court of Florida and is a graduate of the University of Virginia School of Law in Charlottesville, VA.

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