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Tech-à-Tech Featuring Elastic’s Grace Carter

In the latest episode of Tech-à-Tech, we speak with Grace Carter, Government Affairs Counsel at Elastic, about how search and AI quietly power some of Europe’s most critical digital systems. Read More >>

What do you do when data becomes overwhelming and difficult to navigate? In this episode of Tech-à-Tech, we sit down with Grace Carter, Government Affairs Counsel at Elastic in Brussels, to discuss how search and AI help organizations turn complexity into clarity.

Founded in Europe and now a global tech success story, Elastic is known as the search AI company, supporting businesses and public-sector organizations in retrieving the most relevant information from vast amounts of data while using AI safely and responsibly. Grace shares why Europe remains a key region for Elastic, how organizations can navigate fast-evolving EU rules on data and AI, and why strong data foundations are essential for trustworthy AI. We also hear the origin story behind Elasticsearch, which began with a simple idea and grew into a core technology powering search, security, and AI worldwide.

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Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

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