A Series

The BSA Staff Spotlight series aims to showcase the journeys, passions, and personalities of our dedicated global team members who contribute to our mission of advocating for the enterprise software industry.

Posts by BSA Staff Spotlight

Shaundra Watson, BSA’s Senior Director of Policy, brings decades of legal and policy expertise to the global conversation on AI and privacy. From advising FTC Commissioners to shaping cross-border data rules, her work sits at the intersection of law, tech, and international impact. Read More >>

Rachel leads with empathy and adaptability, supporting teams across regions and shaping a culture that prioritizes people. From onboarding and organizational planning to day-to-day support, she is a trusted partner across BSA. Read More >>

As Vice President, Global Public Affairs at BSA, Michael ensures enterprise software companies have a voice in the policies defining artificial intelligence, cybersecurity, and the digital economy. Read More >>

Adam believes success in tech isn’t just about regulations and data, but about trust, relationships, and bringing people together to solve problems. Read More >>

In our latest Staff Spotlight, Hadrien shares his professional journey through law, international relations, and a decade of work at the intersection of lobbying, intellectual property, and global tech policy. Read More >>