Hadrien Valembois

Director, Policy — EMEA

Hadrien Valembois is Director, Policy – EMEA at BSA | The Software Alliance in Brussels, Belgium. In this role, he works with BSA members to develop and advance policy positions on a range of key issues, with a focus on data and cloud policies. Before joining BSA, Valembois was a Policy Officer at the Europe Office of the International Trademark Association (INTA), where he advocated issues pertaining to intellectual property, the fight against counterfeiting, the digital single market, cybersecurity, Brexit, AI, and blockchain in front of EU institutions and Member States. Previously, Valembois was a Senior Manager at the Brussels-based lobbying firm Europtimum. Valembois holds an LL.M. in International Legal Studies from Georgetown University Law Center in Washington, DC He also holds a master’s degree in law, a master’s degree in international relations, and a certificate in philosophy from the Catholic University of Louvain in Belgium.

Posts by Hadrien Valembois

Europe’s AI Omnibus: Missing the Simplification Bus?

Apr 1, 2026 in Artificial Intelligence

When ambition had to translate into action — specifically in the context of the Artificial Intelligence (AI) Omnibus proposal — the outcome fell far short of the promise. What was billed as “unprecedented” simplification now risks becoming little more than a symbolic gesture. Read More >>

And So It Begins: GPAI Rules Enter Into Force Across Europe

Aug 14, 2025 in Artificial Intelligence

Aug. 2 marks the beginning of Europe’s AI Act proving itself in practice. The next year will test how well ambition translates into workable solutions, how quickly rules can adapt to changing technology, and how effectively regulators and providers can collaborate.  Read More >>

AI Refill: What’s on the EU’s Policy Radar

Jun 18, 2025 in Artificial Intelligence

Nearly a year after the AI Act was adopted, Brussels remains focused on artificial intelligence (AI) policy. Multiple strategies, consultations, and guidelines are shaping how the European Union will regulate AI, with real implications for enterprise software companies worldwide. Read More >>

The New European Commission Takes Office: What’s Next?

Dec 4, 2024 in Artificial Intelligence, Cloud Computing

From implementing ambitious digital legislation to implementing the European Union Green Deal and proposing a new green industrial policy, this Commission has a full agenda for the term ahead in an era of shifting global dynamics. Read More >>

EU AI Update: New Rules for General-Purpose Models

Oct 30, 2024 in Artificial Intelligence

As the European Union begins to implement its landmark Artificial Intelligence (AI) Act, it has initiated a process to develop a tailored, voluntary Code of Practice (CoP) for General-Purpose Artificial Intelligence (GPAI) models that can be adapted for a wide variety of uses. Read More >>