Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

Posts by Tech-à-Tech

In this episode of Tech-à-Tech, Benjamin Ledwon of Amadeus reflects on the digital systems that sit beneath global travel, from airline and airport IT to data sharing, cloud infrastructure, and emerging digital identities. Read More >>

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends. Read More >>

In our latest episode of Tech-à-Tech, Aaron Kleiner, Head of Public Policy and Government Affairs at Atlassian, joins us to discuss how the company grew from an Australian start-up into a global leader in team collaboration software. Read More >>

Antoine Larpin, Vice President for Government Affairs and Policy Europe at Kyndryl, joins us on Tech-à-Tech to discuss the paradox facing today’s business leaders: while many are confident in their digital infrastructure, far fewer feel prepared for what’s next. Read More >>

In this Tech-à-Tech episode, Jens-Henrik Jeppesen, Senior Director, Corporate Affairs at Workday, joins us for a candid conversation about AI adoption, digital transformation, and the human side of innovation. Read More >>