Tech-à-Tech

Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

Posts by Tech-à-Tech

Tech-à-Tech Featuring Cisco’s Chris Gow

Nov 10, 2025 in Tech-à-Tech

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends. Read More >>

Tech-à-Tech Featuring Atlassian’s Aaron Kleiner

Oct 1, 2025 in Tech-à-Tech

In our latest episode of Tech-à-Tech, Aaron Kleiner, Head of Public Policy and Government Affairs at Atlassian, joins us to discuss how the company grew from an Australian start-up into a global leader in team collaboration software. Read More >>

Tech-à-Tech Featuring Kyndryl’s Antoine Larpin

Sep 3, 2025 in Tech-à-Tech, Workforce

Antoine Larpin, Vice President for Government Affairs and Policy Europe at Kyndryl, joins us on Tech-à-Tech to discuss the paradox facing today’s business leaders: while many are confident in their digital infrastructure, far fewer feel prepared for what’s next. Read More >>

Tech-à-Tech Featuring Workday’s Jens-Henrik Jeppesen

Jul 9, 2025 in Artificial Intelligence, Tech-à-Tech

In this Tech-à-Tech episode, Senior Director, Corporate Affairs at Workday for a candid conversation about AI adoption, digital transformation, and the human side of innovation. Read More >>

Tech-à-Tech Featuring Palo Alto Networks’ Irina Michalowitz

Jun 4, 2025 in Artificial Intelligence, Cybersecurity, Tech-à-Tech

In this Tech-à-Tech episode, Irina Michalowitz, Senior Director, Policy and Government Affairs at Palo Alto Networks, lays out what it takes to secure AI systems in an increasingly complex threat landscape. Read More >>