Tech-à-Tech

Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

Posts by Tech-à-Tech

Tech-à-Tech Featuring Akamai’s Christian Borggreen

Apr 23, 2025 in Cybersecurity

In this episode of Tech-à-Tech, Christian Borggreen, Head of Public Policy for EMEA and LATAM at Akamai Technologies, lifts the lid on the internet’s hidden scaffolding. Read More >>

Tech-à-Tech Featuring Salesforce’s Rachele Ciavarella

Mar 26, 2025 in Artificial Intelligence, Cloud Computing

BSA welcomed Rachele Ciavarella, Salesforce’s Director of EU Government Affairs, for the third episode of Tech-à-Tech to discuss Europe’s AI landscape. Rachele delved into the innovative potential of AI agents, shared Salesforce’s principles for the ethical deployment of AI, and provided insights for organizations navigating complex regulatory frameworks. Read More >>

Tech-à-Tech Featuring Microsoft’s Jeremy Rollison

Feb 12, 2025 in Artificial Intelligence, Global Markets

Jeremy Rollison, Microsoft’s Senior Director and Head of EU Policy, joined Business Software Alliance (BSA) for its second Tech-à-Tech episode to discuss how artificial intelligence (AI) and cloud technology are shaping Europe’s future. Read More >>

Tech-à-Tech Featuring IBM’s Jean-Marc Leclerc

Dec 11, 2024 in Artificial Intelligence, Global Markets

In the first episode of a new video series, Jean-Marc reflects on IBM’s century-long roots in Europe, their commitment to trustworthy AI, and how they are driving advancements in areas like quantum computing and data governance. Read More >>