Tech-à-Tech

Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

Posts by Tech-à-Tech

Tech-à-Tech Featuring Cloudflare’s Petra Arts

Feb 25, 2026 in Tech-à-Tech

In this episode of Tech-à-Tech, Thomas sits down with Petra Arts, Director for Public Policy Europe at Cloudflare, to explore resilience in an era of escalating cyberattacks, rapid AI deployment and increasingly ambitious EU regulation. Read More >>

Tech-à-Tech Featuring Elastic’s Grace Carter

Jan 21, 2026 in Tech-à-Tech

In the latest episode of Tech-à-Tech, we speak with Grace Carter, Government Affairs Counsel at Elastic, about how search and AI quietly power some of Europe’s most critical digital systems. Read More >>

Tech-à-Tech Featuring Amadeus’ Benjamin Ledwon

Dec 15, 2025 in Tech-à-Tech

In this episode of Tech-à-Tech, Benjamin Ledwon of Amadeus reflects on the digital systems that sit beneath global travel, from airline and airport IT to data sharing, cloud infrastructure, and emerging digital identities. Read More >>

Tech-à-Tech Featuring Cisco’s Chris Gow

Nov 10, 2025 in Tech-à-Tech

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends. Read More >>

Tech-à-Tech Featuring Atlassian’s Aaron Kleiner

Oct 1, 2025 in Tech-à-Tech

In our latest episode of Tech-à-Tech, Aaron Kleiner, Head of Public Policy and Government Affairs at Atlassian, joins us to discuss how the company grew from an Australian start-up into a global leader in team collaboration software. Read More >>