Tech-à-Tech

Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

Posts by Tech-à-Tech

Tech-à-Tech Featuring Microsoft’s Jeremy Rollison

Feb 12, 2025 in Artificial Intelligence, Global Markets, Tech-à-Tech

Jeremy Rollison, Microsoft’s Senior Director and Head of EU Policy, joined Business Software Alliance (BSA) for its second Tech-à-Tech episode to discuss how artificial intelligence (AI) and cloud technology are shaping Europe’s future. Read More >>

Tech-à-Tech Featuring IBM’s Jean-Marc Leclerc

Dec 11, 2024 in Artificial Intelligence, Global Markets, Tech-à-Tech

In the first episode of a new video series, Jean-Marc reflects on IBM’s century-long roots in Europe, their commitment to trustworthy AI, and how they are driving advancements in areas like quantum computing and data governance. Read More >>

ABOUT

The Business Software Alliance is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.