Tech-à-Tech

Artificial Intelligence, Global Markets, Tech-à-Tech

Tech-à-Tech Featuring Microsoft’s Jeremy Rollison

Jeremy Rollison, Microsoft’s Senior Director and Head of EU Policy, joined Business Software Alliance (BSA) for its second Tech-à-Tech episode to discuss how artificial intelligence (AI) and cloud technology are shaping Europe’s future. Read More >>

Artificial Intelligence, Global Markets, Tech-à-Tech

Tech-à-Tech Featuring IBM’s Jean-Marc Leclerc

In the first episode of a new video series, Jean-Marc reflects on IBM’s century-long roots in Europe, their commitment to trustworthy AI, and how they are driving advancements in areas like quantum computing and data governance. Read More >>

The Business Software Alliance is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.