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Decoding SAM

Software is an indispensible tool in the operations of businesses and organizations of all types and sizes. But managing it can be a challenge. Companies without a systematic process in place to administer their software assets may buy too many licenses — unnecessarily draining financial resources that could be put to better use — or too few, thereby exposing themselves to fines and to security risks that could damage their technology infrastructure.
The solution is software asset management (SAM), the business practice of managing and optimizing software purchases, deployments, maintenance and utilization throughout an organization.
Yet many companies, vendors and SAM practitioners have different understandings of how best to implement a SAM program. A wide variety of SAM services is available in the marketplace, but until now there has been no standardized methodology for implementing a program, or reference models or benchmarks for measuring success.

That is why BSA is launching SAM Advantage, a new, first-of-its-kind SAM program that is fully aligned to the ISO Software Asset Management standard. SAM Advantage teaches users how to build a best-practice, standards-based software asset management program; proactively and effectively manage their software assets; increase IT efficiencies and control costs; and identify and reduce IT risks. 

The value proposition is simple: “Manage your assets. Minimize your risk. Maximize your returns.” 

SAM Advantage is a comprehensive, scalable, online training course that is unique because it is structured in tiers, giving organizations the freedom to pace their SAM adoption and the flexibility to build a SAM program tailored to their needs. 


SAM Advantage leverages BSA’s 20-plus years of experience in the IT field and builds on input from leading software vendors and SAM practitioners. We believe it will be a critical training tool for practitioners and for all organizations that want to control their costs, increase security and reduce potential risks associated with their IT assets. 

To learn more about BSA’s SAM Advantage program please visit:

Jodie Kelley


Jodie L. Kelley leads BSA’s domestic and international compliance & enforcement programs including its copyright-enforcement activities, its compliance policy work, its efforts against Internet crime, and its educational programs to promote software license compliance and respect for intellectual property. Kelley serves as BSA’s general counsel for all corporate matters and manages BSAs’ compliance & enforcement programs and counsel in Asia, Europe, the Middle East, Africa, and the Americas. Representing the largest copyright-based industry, BSA operates in more than 60 countries worldwide.

Prior to joining BSA, Kelley served for six years as Vice President and Deputy General Counsel of Fannie Mae, a government-sponsored enterprise chartered by Congress to provide liquidity, stability and affordability to the US housing and mortgage markets. There, she was responsible for managing the company’s litigation portfolio and its responses to various governmental inquiries. She also was responsible for advising the company on issues including antitrust and anti-fraud. Previously, she was a partner at Jenner & Block in Washington, where she specialized in civil and regulatory litigation and handled cases before trial and appellate courts and regulatory agencies throughout the country.

Kelley is a native of New Orleans, and a member of the Board of Directors of Commonwealth Academy. She earned her JD from Harvard Law School and BSS from The Pennsylvania State University.

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