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Introducing SAM Advantage 2.0

Organizations in every sector of today’s economy depend on software applications to make products, deliver services, run their internal operations and do business in the global marketplace. It is utterly essential as a strategic asset. But managing software assets poorly — especially by allowing users to work with unlicensed programs — can expose an organization to a slew of unwelcome risks, including debilitating viruses, system failures, or copyright-infringement lawsuits.

That’s why BSA last year introduced an industry-leading software asset management training course and certification program — SAM Advantage — to help IT professionals increase efficiencies, control costs, and reduce the legal and security risks associated with ineffective software asset management practices. SAM Advantage is a self-directed, online program that is fully aligned with the global ISO/IEC 19770-1 software asset management standard, so the certification it offers is recognized globally by the business software industry and by BSA.

Today, we are excited to announce that we have incorporated feedback from SAM practitioners to upgrade the SAM Advantage experience. Our newly upgraded training course still allows users to complete the program at their own pace, but now it offers more intuitive navigation, an enhanced user interface and improved functionality.

With SAM Advantage 2.0, getting certified to implement efficient, effective SAM practices has never been easier.  Click here to get started.

Jodie Kelley


Jodie L. Kelley leads BSA’s domestic and international compliance & enforcement programs including its copyright-enforcement activities, its compliance policy work, its efforts against Internet crime, and its educational programs to promote software license compliance and respect for intellectual property. Kelley serves as BSA’s general counsel for all corporate matters and manages BSAs’ compliance & enforcement programs and counsel in Asia, Europe, the Middle East, Africa, and the Americas. Representing the largest copyright-based industry, BSA operates in more than 60 countries worldwide.

Prior to joining BSA, Kelley served for six years as Vice President and Deputy General Counsel of Fannie Mae, a government-sponsored enterprise chartered by Congress to provide liquidity, stability and affordability to the US housing and mortgage markets. There, she was responsible for managing the company’s litigation portfolio and its responses to various governmental inquiries. She also was responsible for advising the company on issues including antitrust and anti-fraud. Previously, she was a partner at Jenner & Block in Washington, where she specialized in civil and regulatory litigation and handled cases before trial and appellate courts and regulatory agencies throughout the country.

Kelley is a native of New Orleans, and a member of the Board of Directors of Commonwealth Academy. She earned her JD from Harvard Law School and BSS from The Pennsylvania State University.

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