In this BSA series – “Why AI?” – enterprise software leaders explain in their own words how artificial intelligence (AI) is having a positive impact on individuals, businesses, and organizations worldwide. In this submission, Salesforce SVP, Chief Data Officer, Global Data Governance Wendy Batchelder discusses how Salesforce’s AI cloud and Einstein GPT can help customers with real-time generative experiences while meeting enterprise data security and compliance demands.
1. Why AI?
AI is the next seismic technology shift – on the level of the internet and mobile. For Salesforce and its customers, it’s a game-changing opportunity to reimagine customer experiences and raise employee productivity by combining AI, data, analytics, and automation. Salesforce’s AI Cloud delivers trusted, open, and real-time generative experiences across all applications and workflows. And the included Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI by enabling customers to meet their enterprise data security and compliance demands, while offering customers the benefits of generative AI.
2. Can you give an example?
Salesforce’s AI Cloud will enable sales reps to quickly auto-generate personalized emails tailored to their customer’s needs, and service teams to auto-generate personalized agent chat replies and case summaries. Marketers can auto-generate personalized content to engage customers and prospects across email, mobile, web, and advertising. Commerce teams can auto-generate insights and recommendations to deliver customized commerce experiences at every step of the buyer’s journey. And, developers can auto-generate code, predict potential bugs in code, and suggest fixes.
3. Where can we learn more?
- Learn more more about our AI policy policy principles and recommendations
- Read Salesforce’s 5 Guidelines for Responsible Generative AI Development
- Explore more on Salesforce AI for Impact Accelerator here
- Skill up on AI with Trailhead here
- Learn more about Salesforce’s generative AI investments here
About the author:
Wendy Batchelder is SVP, Chief Data Officer, Global Data Governance at Salesforce, where she enables the company with the right data, at the right time, with the right controls. Every day, she helps Salesforce make easier, faster, better, more reliable decisions based on information that we can trust.
