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Tech-à-Tech Featuring Cisco’s Chris Gow

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends. Read More >>

Cisco began as a love story. Two engineers at Stanford, working in separate buildings, built a way to stay connected. That same instinct, to make communication possible, reliable, and secure, continues to drive the company today.

In this episode of Tech-à-Tech, Chris Gow, Senior Director for EU Public Policy and Head of Cisco’s Brussels Office, explains how that founding spirit has evolved into a mission to strengthen the digital foundations on which Europe increasingly depends.

From the security of power grids in Ukraine to the next generation of AI data centres and a continent-wide push on digital skills, Cisco is helping Europe prepare for the challenges ahead. And those challenges are significant: according to Cisco’s latest AI Readiness Index, only 8% of European organizations feel fully ready for AI today.

What does it take to close that gap? This conversation sets out the scale of the challenge and what must happen next.

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Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

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