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Tech-à-Tech Featuring Cloudflare’s Petra Arts

In this episode of Tech-à-Tech, Thomas sits down with Petra Arts, Director for Public Policy Europe at Cloudflare, to explore resilience in an era of escalating cyberattacks, rapid AI deployment and increasingly ambitious EU regulation. Read More >>

In this episode of Tech-à-Tech, Thomas sits down with Petra Arts, Director for Public Policy Europe at Cloudflare, to explore resilience in an era of escalating cyberattacks, rapid AI deployment and increasingly ambitious EU regulation.

Cloudflare operates at the core of the internet’s infrastructure, protecting businesses, governments and civil society from large-scale DDoS attacks that are growing in both scale and frequency. Petra explains why an open, globally interconnected internet is fundamental to resilience and why strategies like multi-cloud and distributed infrastructure are becoming critical across Europe.

The conversation also turns to Brussels: how can Europe set digital and AI rules that protect users without slowing innovation? For infrastructure providers operating at global scale, that balance may define Europe’s digital competitiveness.

And finally, one unexpected detail from the world of cybersecurity: why a wall of lava lamps helps generate encryption keys.

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Tech-à-Tech is a new video series from BSA | The Software Alliance designed to showcase the value tech companies bring to Europe. Filmed in Brussels, each episode features a close conversation—true to its name’s play on tête-à-tête—between a BSA representative and a tech company representative, offering unique insights into their innovations and impact.

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